Cultural Anthropology

 Natalie Gross

IHSS

Mr. Roddy 

October 23, 2020

Luxury and Sustainability

        The article I read began by saying what the concept of luxury traditionally is. Luxury is one step bigger and better than necessity. It is high quality, made with the hardest to find, raw materials, every step in the process adding to the value of the product. Over time this concept has changed, due to three main things, "the Global Environmental, the Global Economic Crisis or the Technological Advancement". These factors are giving consumers more information about the ecological impact of the products they are buying. The more they know about the impact it has, the more worried they get about buying the best, least impactful product they can. They are not only worried about the toxic waste that the materials create, but also about the conditions the people making the products are in. This is good, not only for the workers but also for the whole world. This knowledge leads to consumers looking for slow fashion such as upcycled goods, organic and natural dyes and materials, and corporate social responsibility.  Now that they are noticing these things, they are also noticing that clothing made from animal raw materials may not be the most ethical choice. This brings them to buy vegan options such as recycled water bottles and fishing nets found in the ocean instead of leather. Many celebrities have used their social impact to bring other people to this realization as well. For example, Emma Watson attended the 2017 Met Gala in a dress made from recycled water bottles and blended cotton. It was three pieces, a skirt, top, and pants, giving it many ways to wear with the same material. Thanks to this, many people are paying more attention to what goes into the things that they buy and the impact that they can have on the whole world. 


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